Global Tribe ED
Global Tribe Entrepreneurs
THE ART OF BUSINESS
Course Contents
This course is for entrepreneurs wishing to understand the business universe. Every enterprise is an ecosystem of relationships, experience, information and issues that relate to any given subject, decision or problem. Business is a mental, social and spiritual ecosystem. Business is a finely tuned activity; a balancing act of all the component-parts of what makes an enterprise tick.
The Art of Business course will introduce you to the major component-parts of the business ecosystem.
Introduction
Part One
Character? and the Art of Thinking
Albert Einstein said, “Most people say that it is the intellect which makes a great scientist. They are wrong, it is character.”
The 7 Pillars of the Enterprise Universe are:
Pillar One: The Entrepreneur
It is one thing to know all there is to know about business (marketing, accounting etc); you may even have the best product or service on earth, but without some basic disciplines, you are doomed to fail. The art of being an entrepreneur is more about strong character and discipline than skill alone. Characteristics such as being a hard worker, creativity, patience, perseverance, and self-control.
Chapter 1 What is an Entrepreneur?
Chapter 2 How do Entrepreneurs Think and Develop?
Chapter 3 Think By Design
Chapter 4 Thinking in Color
Chapter 5 Systems of Thinking
Chapter 6 Green Thinking - Design Thinking
Chapter 7 Red Thinking - Analytical Thinking
Chapter 8 The Sixth Sense
Chapter 9 Wisdoms Thinking Process
Chapter 10 Passion and Reason
Chapter 11 Honest Thinking
Chapter 12 Hard Work and Pain
Pillar Two: The Customer
A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.
Mahatma Gandhi.
Chapter 13 The Customer is King!
Chapter 14 What is a Market?
Chapter 15 What is Social Media Marketing?
Chapter 16 What makes a Great Ad?
Chapter 17 What is a Brand?
Project Scenario 1
Project Scenario 2
Pillar Three: The Team
Good leadership and or great managers bring all of the pieces of the enterprise engine together in order to build a complete ecosystem. They draw out the best in people and build them into a healthy, functioning community.
Chapter 18 Team up
Chapter 19 Entrepreneurial Workers
Chapter 20 Team Leaders and Managers
Chapter 21 The Coaching Edge
Pillar Four: The Law
My involvement in property is not simply the challenge of constructing buildings on time and on budget, but to understand the multitude of laws that relate to tax, subdivisions, resource and building consents, contractual issues, and the list goes on and on.
Laws that govern companies, property, insurance, insolvency, bankruptcy, maritime (the law of the sea), intellectual property-copy rights, trademarks, patents, artists.
Chapter 22 Contracts, Tax and other Good Stuff!
Chapter 23 What Legal structure shall I Create?
Chapter 24 What dose the Law say about Tax?
Chapter 25 How do I protect my business idea?
Chapter 26 Do all of my staff need contracts?
Pillar Five: The Money
On entering or thinking about the enterprise universe we need to ask ourselves the big philosophical question, is the bottom line of business to make money? Are our innovations all about making a large profit?
Innovation, when it comes to a new or existing enterprise it is all about making the customer wealthy in some department of their lives. Wealth, broadly defined touches on a number of areas in a persons life - social wealth, intellectual wealth, cultural wealth, spiritual wealth, and material wealth.
Chapter 27 Whats the bottom-line?
Chapter 28 How do I do the accounting?
Chapter 29 Whats some practical tax advice?
Chapter 30 The Seven Deadly Sins!
Pillar Five: The Manager
Today, a lot is written about leadership and entrepreneurship, and the subject of management is often neglected. The old model of management, Covey points out, is based on the military model, and is not working for a new generation of young employees. Great entrepreneurs are not always great managers, and often especially weak at administration. Management is the ability to coordinate people in oder to achieve the goals and objectives of the owner, utilizing available recourses efficiently and effectively.
Chapter 31 Clock Builders?
Chapter 32 Whats makes a Great Manager?
Chapter 33 Whats is the Best way to Structure my Enterprise?
Chapter 34 What Operational Systems do I need in place?
Pillar Seven: The Innovator!
Innovation is best defined by Ian Hunter in his book, Imagine, as the process of generating wealth from new ideas - taking what resides in your imagination and converting it into reality, into profit.
Most enterprise startup’s come out of an existing job or another business. In fact in my country of New Zealand around half of all entrepreneurs will start their business in the same industry as their present job.
Chapter 35 Why?
Chapter 36 How do I write a business plan?
Chapter 37 Where do I find investors?
Chapter 38 How do I go about buying an existing business?
Chapter 39 How I kick off?
Chapter 40 Summary
Chapter 41 Wisdom
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