PILLAR TWO
THE CUSTOMER
Who am I targeting?
How do I let people know what I have to offer?
What makes a great ad?
Whats branding all about?
How do I price my product or service?
Where do the marketing ideas come from?
What about research and development?
What is Network or Social-Media marketing?
Do I need a website?
How do I develop an online presence?
“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”
Mahatma Gandhi